Creative Brand Strategist
PortfolioNYC
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01
Integrated Brand Strategy
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02
Creative Direction Social content, campaign production
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03
Paid Media Strategy Digital, OOH, social
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04
Partnership Development Brand collaborations, sponsorships
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05
Social Media & Influencer Marketing
About
Hi, I’m Jordan, a California girl who followed her creative instincts to New York and never left. I build brands with a sharp eye for culture and a bias toward big, brand-defining ideas. I specialize in social-first creative direction and integrated marketing for brands ready to reclaim lasting cultural relevance, turning strategy into stories that feel authentic and drive real commercial impact.
Selected Brands
Instagram follower growth
Original Penguin · Brand refresh & new creative
Instagram follower growth
Perry Ellis · Brand refresh & new creative
TikTok follower growth
Original Penguin · Creative-led paid social campaign
TikTok follower growth
Perry Ellis · Creative-led paid social campaign
Celebrity Brand Ambassador Content
My role I dream up and direct campaign videos with celebrity brand ambassadors, taking a social-first approach that delivers both entertainment and real connection. I script the lines, or guide them on what to say, and I write the questions for interview-style videos. The goal is always a piece that feels natural to the talent and true to the brand.
Brand Social Content
My role I concept and direct the brands’ owned social content during each seasonal campaign shoot, from the first idea and casting through on-set direction and the final edit. I translate brand heritage into a social-first visual language that feels current, with an ode to its roots. The aim is content that makes a legacy brand feel fresh without losing what makes it iconic.
Influencer Content
My role I set the creative direction for influencer partnerships, pre-approving the briefs and signing off on final concepts and product integrations. Sometimes I hand creators a specific idea to bring to life, but more often I give them a brief with room to make it their own, so every partnership feels authentic to the creator and true to the brand.
Contact
Let’s make something worth talking about.
Thanks for visiting!
New York, NY