Brand Architect

BTS / Set Life
  • Integrated Brand Strategy
  • Creative Direction (Social Content, Campaign Production)
  • Paid Media Strategy (Digital, OOH, Social)
  • Partnership Development (Brand Collaborations, Sponsorships)
  • Social Media & Influencer Marketing
Fashion Portrait

(02) Manifesto

I BUILD BRANDS THAT CONNECT. SPECIALIZING IN SOCIAL-FIRST CREATIVE DIRECTION AND INTEGRATED MARKETING FOR LEGACY BRANDS READY TO RECLAIM CULTURAL RELEVANCE. I TRANSLATE STRATEGY INTO STORIES THAT MOVE PEOPLE AND BUSINESS.

(03) Selected Brands

Perry Ellis International Legacy Brands
perry ellis / original penguin
(04) SELECTED WORKS

Social Campaign videos

Contribution Led creative direction for social campaign rollouts. Managed end-to-end production from concept development and talent casting through on-set direction and post-production. Focused on translating brand heritage into social-first visual language through dynamic editing and high-contrast color grading.

Perry Ellis HOL'25
00:00
Original Penguin HOL'25
00:00
PERRY ELLIS FW'25
00:00
Original Penguin SS'25
00:00
Perry Ellis Hol'24
00:00
Original Penguin Pre-Spring'26
00:00
Perry Ellis FW'24
00:00
Original Penguin HOL'24
00:00
Perry Ellis FW'24
00:00
Original Penguin HOL'24
00:04
Perry Ellis HOL'24
00:00
Original Penguin SS'25
00:00
Perry Ellis FW'24
00:00

Influencer Content

Contribution Led creative strategy and brand partnerships for influencer content collaborations. Approved final concepts and product integrations to ensure brand alignment and authentic storytelling across all influencer partnerships.

Perry Ellis Partner
00:06
Original Penguin Partner
00:06
Perry Ellis Partner
00:01
Original Penguin Partner
00:00
Perry Ellis Partner
00:00
Original Penguin Partner
00:00
Perry Ellis Partner
00:00
Original Penguin Partner
00:00